Comparison · generated on request
FirstTrack — Server-Side Ad Tracking vs Universal Google Analytics (GA3 and GA4)
Both plugins as this registry currently observes them. Figures come from the same daily snapshot, so they are directly comparable, which two separate wordpress.org pages, read minutes apart, are not.
| FirstTrack — Server-Side Ad Tracking | Universal Google Analytics (GA3 and GA4) | |
|---|---|---|
| What it does | Server-side conversion tracking for WooCommerce. Sends checkout events to 6 ad platforms via official server APIs with 10-tier attribution. | Automatically set up the required Google Analytics tracking ID/snippet to the footer of your WordPress installation, as required by Google Analytics. |
| Active installs | fewer than 10 | 400+ |
| Rating | — | 5.0★ (2) |
| Last release | 3 months ago | 1 month ago |
| Current owner | tonigtn | Brontobytes |
| Added to directory | 03 Jun 2026 | 18 Jun 2016 |
| Tested up to | WP 7.0.4 | WP 7.0.4 |
| Requires PHP | 7.4 | false |
Install figures are rounded by WordPress.org to one significant digit, so a gap smaller than a band step is not a difference. Nothing here ranks the two plugins or recommends either, and no link on this page earns anything.
Why this page is not in search results
There are roughly 1.8 billion possible pairs of WordPress plugins. Generating them would be scaled content abuse, so this registry does not: a comparison renders for anyone who asks for it, and is offered to search engines only once 25 different people have asked for that same pair within 60 days. This one has been requested by 0. Until it crosses, the page works normally but stays out of the index.
Records: FirstTrack — Server-Side Ad Tracking · Universal Google Analytics (GA3 and GA4)