Plugin profile · observed daily since 02 Aug 2026
Bread & Butter: Form Conversion, Content Gating & Lead Intelligence
Active installs60+ rounded
Current authorBread & Butter
Owner changesNone while we have been watching
Last release5 days ago 03 Sep 2026
Support— no recent threads
Releases on record3
Rating4.7 /5 · 7
Added to directory06 Feb 2021
Requires WP6.1
Requires PHP7.4
Version lag0 up to date
Tested up toWP 7.1 up to date
PluginPedia reports published data and observable changes. It does not rate plugin quality or safety, infer intent, or make recommendations. These are observations rather than a verdict. How this works
Ownership
Held by Bread & Butter throughout, with no change of ownership observed since daily tracking began on 02 Aug 2026.
Adoption
How widely the plugin is installed, and what the people running it think of it. WordPress.org rounds install figures to one significant digit, so they describe an order of magnitude rather than a headcount.
Very early-stage: 60+ active installs. Too few installs to read anything into adoption. That is a gap in the evidence, not a mark against the plugin.
26 downloads a day over the last 7 days, rising 177% against the 7 days before. Downloads are counted exactly and without a ceiling, so they show movement the rounded install figure cannot.
08 Aug 2026peak 64/day07 Sep 2026
Install band rose to 60+ on 31 Aug 2026, from 50+. Both figures are rounded to one significant digit, so the size of the change is not knowable from them.
Daily record
Every field we record, one column per observation. Fields that never moved are named once rather than repeated across every column. A row of identical numbers would be padding.
| Field | 25 Aug | 26 Aug | 27 Aug | 28 Aug | 29 Aug | 30 Aug | 31 Aug | 01 Sep | 02 Sep | 03 Sep | 04 Sep | 05 Sep | 06 Sep | 07 Sep |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Downloads that day | — | 0 | 22 | 11 | 11 | 11 | 0 | 12 | 23 | 22 | 25 | 44 | 35 | 22 |
| Active installs | 50+ | 50+ | 50+ | 50+ | 50+ | 50+ | 60+ | 60+ | 60+ | 60+ | 60+ | 60+ | 60+ | 60+ |
| Version | 9.4.0.217 | 9.4.0.217 | 9.4.0.217 | 9.4.0.217 | 9.4.0.217 | 9.4.0.217 | 9.4.0.217 | 9.4.0.217 | 9.4.0.217 | 9.5.0.221 | 9.5.0.221 | 9.5.0.221 | 9.5.0.221 | 9.5.0.221 |
Unchanged throughout: ratings total (7) · support threads (0) · threads resolved (0)
37 days of observation, most recent 14 shown.
Maintenance
When it was last released, and how far its declared compatibility has drifted from current WordPress.
Added to directory5.5 years ago 06 Feb 2021
Requires WP6.1
Requires PHP7.4
Version lagcurrent
Is anyone still maintaining this?
- Last released 03 Sep 2026, 5 days ago.
- Declares compatibility with WordPress 7.1, which is current.
- Bread & Butter publishes no other plugin in the directory, so there is no wider activity to compare against.
A plugin that does one thing correctly may need no changes for years; a long gap is not, by itself, evidence of neglect.
History
Everything dated that this registry holds about the plugin, most recent first. Releases carry the author’s own release date; everything else is dated to when it was observed.
- 03 Sep 20265 days agoVersion 9.5.0.221 released
- 25 Aug 202614 days agoInstall band moved to 50+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 24 Aug 202615 days agoInstall band moved to 60+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 20 Aug 202619 days agoInstall band moved to 70+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 17 Aug 202622 days agoVersion 9.4.0.217 released
- 15 Aug 202624 days agoInstall band moved to 60+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 13 Aug 202626 days agoVersion 9.3.0.214 released
- 12 Aug 202627 days agoInstall band moved to 70+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 10 Aug 202629 days agoInstall band moved to 60+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 08 Aug 20261 month agoInstall band moved to 70+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 03 Aug 20261 month agoInstall band moved to 80+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 02 Aug 20261 month agoInstall band moved to 70+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 02 Aug 20261 month agoFirst observed by PluginPediaDaily snapshots of this plugin’s directory record begin here. Everything above this line is observed; anything before it comes from fields the API itself reports.
- 06 Feb 20215.5 years agoAdded to the WordPress.org directoryReported by the plugin API as the date this plugin was added.
What we know, and what we don’t
Everything on this page in one place, including the gaps, so that nothing here is mistaken for a clean bill of health.
What we know
- It has been held by Bread & Butter for all 37 days we have observed it.
- It was last released 5 days ago (03 Sep 2026).
- Its author declares it tested up to WordPress 7.1, which is current.
- WordPress.org reports 60+ active installs.
- It carries 7 ratings, averaging 4.7 out of 5.
What we don’t know yet
- No forum threads were open in the two months we measure, so how responsive its support is cannot be said. One new thread starts answering that.
Every record on this site, this one included, works under the same limits. We read what WordPress.org publishes about a plugin, never the plugin’s own code, so nothing here says whether a plugin is well built or safe. Install counts reach us already rounded; a change smaller than a band step doesn’t show. We don’t track security advisories yet. For anything older than our first observation we rely on the plugin’s public release log, where one exists. What this registry can and cannot see
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Reach out about this record
Corrections, missing context, or anything else about Bread & Butter: Form Conversion, Content Gating & Lead Intelligence: a person reads every submission, and corrections get a reply within 5 business days.