Plugin profile · observed daily since 02 Aug 2026
WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer
Active installs10,000+ rounded
Current authorWebToffee
Owner changesNone while we have been watching
Last release9 days ago 18 Aug 2026
Support1 / 1 resolved, last 2 months
Releases on record44
Rating4.8 /5 · 54
Added to directory13 Dec 2016
Requires WP6.0
Requires PHP5.6
Version lag0 up to date
Tested up toWP 7.1 up to date
PluginPedia reports published data and observable changes. It does not rate plugin quality or safety, infer intent, or make recommendations. These are observations rather than a verdict. How this works
Ownership
Held by WebToffee throughout, with no change of ownership observed since daily tracking began on 02 Aug 2026.
Full observed history, including every field transition
Committing accounts
Read from the plugin’s public release log, so these predate this registry. A committing account is not an owner. Thirty accounts commit to WooCommerce and it has never changed hands.
| Account | Releases | First | Last |
|---|---|---|---|
| RightPress | 3 | 16 Dec 2016 | 08 May 2017 |
| webtoffee | 40 | 21 Mar 2020 | 11 Jun 2026 |
This registry did not observe a transfer; it read these names off a public log. Whether that reflects a change of ownership is not something the directory publishes.
Adoption
How widely the plugin is installed, and what the people running it think of it. WordPress.org rounds install figures to one significant digit, so they describe an order of magnitude rather than a headcount.
Widely adopted: 10,000+ active installs. Among the more broadly installed plugins in the directory.
264 downloads a day over the last 7 days, falling 42% against the 7 days before. Downloads are counted exactly and without a ceiling, so they show movement the rounded install figure cannot.
08 Aug 2026peak 2,875/day27 Aug 2026
Daily record
Every field we record, one column per observation. Fields that never moved are named once rather than repeated across every column. A row of identical numbers would be padding.
| Field | 14 Aug | 15 Aug | 16 Aug | 17 Aug | 18 Aug | 19 Aug | 20 Aug | 21 Aug | 22 Aug | 23 Aug | 24 Aug | 25 Aug | 26 Aug | 27 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Downloads that day | — | 57 | 33 | 34 | 46 | 82 | 2,875 | 427 | 693 | 151 | 0 | 127 | 252 | 197 |
| Version | 2.1.7 | 2.1.7 | 2.1.7 | 2.1.7 | 2.1.7 | 2.1.8 | 2.1.8 | 2.1.8 | 2.1.8 | 2.1.8 | 2.1.8 | 2.1.8 | 2.1.8 | 2.1.8 |
Unchanged throughout: ratings total (54) · active installs (10,000+) · support threads (1) · threads resolved (1)
26 days of observation, most recent 14 shown.
Maintenance
When it was last released, and how far its declared compatibility has drifted from current WordPress.
Added to directory9.5 years ago 13 Dec 2016
Requires WP6.0
Requires PHP5.6
Version lagcurrent
Is anyone still maintaining this?
- Last released 18 Aug 2026, 10 days ago.
- Declares compatibility with WordPress 7.1, which is current.
- 1 of 1 support threads answered in the last two months.
- The same account maintains 19 other plugins, 13 of which were updated in the last 90 days. the account is active.
A plugin that does one thing correctly may need no changes for years; a long gap is not, by itself, evidence of neglect.
History
Everything dated that this registry holds about the plugin, most recent first. Releases carry the author’s own release date; everything else is dated to when it was observed.
Entries marked from the release log predate this registry, and daily observation began 02 Aug 2026. They were read from the plugin’s public SVN history after the fact, not watched as they happened. Everything else was observed directly.
- 18 Aug 202610 days agoVersion 2.1.8 released
- 02 Aug 202626 days agoFirst observed by PluginPediaDaily snapshots of this plugin’s directory record begin here. Everything above this line is observed; anything before it comes from fields the API itself reports.
- 11 Jun 20263 months agoVersion 2.1.7 released
- 11 Jun 20263 months agoVersion 2.1.6 releasedfrom the release logCommitted by webtoffee.
- 21 Jan 20267 months agoVersion 2.1.5 releasedfrom the release logCommitted by webtoffee.
- 13 Jan 20267 months agoVersion 2.1.4 releasedfrom the release logCommitted by webtoffee.
- 15 Dec 20258 months agoVersion 2.1.3 releasedfrom the release logCommitted by webtoffee.
- 28 Nov 20259 months agoVersion 2.1.2 releasedfrom the release logCommitted by webtoffee.
- 05 Nov 202510 months agoVersion 2.1.1 releasedfrom the release logCommitted by webtoffee.
- 13 Oct 202510 months agoVersion 2.1.0 releasedfrom the release logCommitted by webtoffee.
- 08 Sep 202512 months agoVersion 2.0.9 releasedfrom the release logCommitted by webtoffee.
- 17 Jul 202513 months agoVersion 2.0.8 releasedfrom the release logCommitted by webtoffee.
- 11 Jul 202514 months agoVersion 2.0.7 releasedfrom the release logCommitted by webtoffee.
- 23 Jun 202514 months agoVersion 2.0.6 releasedfrom the release logCommitted by webtoffee.
- 20 May 202515 months agoVersion 2.0.5 releasedfrom the release logCommitted by webtoffee.
- 16 Dec 20169.5 years ago30 earlier releasesfrom the release logBetween 16 Dec 2016 and 07 May 2025. Listed individually in the public release log rather than here.
- 13 Dec 20169.5 years agoAdded to the WordPress.org directoryReported by the plugin API as the date this plugin was added.
What we know, and what we don’t
Everything on this page in one place, including the gaps, so that nothing here is mistaken for a clean bill of health.
What we know
- It has been held by WebToffee for all 26 days we have observed it.
- It was last released 9 days ago (18 Aug 2026).
- Its author declares it tested up to WordPress 7.1, which is current.
- WordPress.org reports 10,000+ active installs.
- It carries 54 ratings, averaging 4.8 out of 5.
- 1 of 1 support threads in the last two months are marked resolved.
Every record on this site, this one included, works under the same limits. We read what WordPress.org publishes about a plugin, never the plugin’s own code, so nothing here says whether a plugin is well built or safe. Install counts reach us already rounded; a change smaller than a band step doesn’t show. We don’t track security advisories yet. For anything older than our first observation we rely on the plugin’s public release log, where one exists. What this registry can and cannot see
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Reach out about this record
Corrections, missing context, or anything else about WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer: a person reads every submission, and corrections get a reply within 5 business days.