Plugin profile · observed daily since 02 Aug 2026
GTM Kit – Google Tag Manager & GA4 integration
Active installs30,000+ rounded
Current authorTLA Media
Owner changesNone while we have been watching
Last release12 days ago 24 Aug 2026
Support1 / 1 resolved, last 2 months
Releases on record98
Rating4.8 /5 · 20
Added to directory06 Sep 2022
Requires WP6.9
Requires PHP7.4
Version lag0 up to date
Tested up toWP 7.1 up to date
PluginPedia reports published data and observable changes. It does not rate plugin quality or safety, infer intent, or make recommendations. These are observations rather than a verdict. How this works
Ownership
Held by TLA Media throughout, with no change of ownership observed since daily tracking began on 02 Aug 2026.
Full observed history, including every field transition
Committing accounts
Read from the plugin’s public release log, so these predate this registry. A committing account is not an owner. Thirty accounts commit to WooCommerce and it has never changed hands.
| Account | Releases | First | Last |
|---|---|---|---|
| tlamedia | 95 | 06 Sep 2022 | 05 Aug 2026 |
| torbenlundsgaard | 2 | 29 Oct 2024 | 03 Apr 2025 |
This registry did not observe a transfer; it read these names off a public log. Whether that reflects a change of ownership is not something the directory publishes.
Adoption
How widely the plugin is installed, and what the people running it think of it. WordPress.org rounds install figures to one significant digit, so they describe an order of magnitude rather than a headcount.
Widely adopted: 30,000+ active installs. Among the more broadly installed plugins in the directory.
484 downloads a day over the last 7 days, falling 80% against the 7 days before. Downloads are counted exactly and without a ceiling, so they show movement the rounded install figure cannot.
08 Aug 2026peak 8,560/day05 Sep 2026
Daily record
Every field we record, one column per observation. Fields that never moved are named once rather than repeated across every column. A row of identical numbers would be padding.
| Field | 23 Aug | 24 Aug | 25 Aug | 26 Aug | 27 Aug | 28 Aug | 29 Aug | 30 Aug | 31 Aug | 01 Sep | 02 Sep | 03 Sep | 04 Sep | 05 Sep |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Downloads that day | — | 182 | 4,904 | 8,560 | 1,248 | 926 | 606 | 365 | 320 | 808 | 529 | 531 | 500 | 338 |
| Version | 2.17.0 | 2.17.0 | 2.18.1 | 2.18.1 | 2.18.1 | 2.18.1 | 2.18.1 | 2.18.1 | 2.18.1 | 2.18.1 | 2.18.1 | 2.18.1 | 2.18.1 | 2.18.1 |
Unchanged throughout: ratings total (20) · active installs (30,000+) · support threads (1) · threads resolved (1)
35 days of observation, most recent 14 shown.
Maintenance
When it was last released, and how far its declared compatibility has drifted from current WordPress.
Added to directory3.5 years ago 06 Sep 2022
Requires WP6.9
Requires PHP7.4
Version lagcurrent
Is anyone still maintaining this?
- Last released 24 Aug 2026, 12 days ago.
- Declares compatibility with WordPress 7.1, which is current.
- 1 of 1 support threads answered in the last two months.
- The same account maintains 2 other plugins, 1 of which was updated in the last 90 days. the account is active.
A plugin that does one thing correctly may need no changes for years; a long gap is not, by itself, evidence of neglect.
History
Everything dated that this registry holds about the plugin, most recent first. Releases carry the author’s own release date; everything else is dated to when it was observed.
Entries marked from the release log predate this registry, and daily observation began 02 Aug 2026. They were read from the plugin’s public SVN history after the fact, not watched as they happened. Everything else was observed directly.
- 24 Aug 202612 days agoVersion 2.18.1 released
- 05 Aug 20261 month agoVersion 2.17.0 released
- 02 Aug 20261 month agoFirst observed by PluginPediaDaily snapshots of this plugin’s directory record begin here. Everything above this line is observed; anything before it comes from fields the API itself reports.
- 29 Jun 20262 months agoVersion 2.16.4 released
- 23 Jun 20262 months agoVersion 2.16.0 releasedfrom the release logCommitted by tlamedia.
- 23 Jun 20262 months agoVersion 2.16.1 releasedfrom the release logCommitted by tlamedia.
- 23 Jun 20262 months agoVersion 2.16.3 releasedfrom the release logCommitted by tlamedia.
- 12 Jun 20263 months agoVersion 2.15.0 releasedfrom the release logCommitted by tlamedia.
- 03 Jun 20263 months agoVersion 2.14.1 releasedfrom the release logCommitted by tlamedia.
- 02 Jun 20263 months agoVersion 2.14.0 releasedfrom the release logCommitted by tlamedia.
- 26 May 20263 months agoVersion 2.13.0 releasedfrom the release logCommitted by tlamedia.
- 26 May 20263 months agoVersion 2.13.1 releasedfrom the release logCommitted by tlamedia.
- 19 May 20264 months agoVersion 2.12.0 releasedfrom the release logCommitted by tlamedia.
- 11 May 20264 months agoVersion 2.11.0 releasedfrom the release logCommitted by tlamedia.
- 06 May 20264 months agoVersion 2.10.0 releasedfrom the release logCommitted by tlamedia.
- 29 Apr 20264 months agoVersion 2.9.0 releasedfrom the release logCommitted by tlamedia.
- 06 Sep 20223.5 years ago83 earlier releasesfrom the release logBetween 06 Sep 2022 and 23 Apr 2026. Listed individually in the public release log rather than here.
- 06 Sep 20223.5 years agoAdded to the WordPress.org directoryReported by the plugin API as the date this plugin was added.
What we know, and what we don’t
Everything on this page in one place, including the gaps, so that nothing here is mistaken for a clean bill of health.
What we know
- It has been held by TLA Media for all 35 days we have observed it.
- It was last released 12 days ago (24 Aug 2026).
- Its author declares it tested up to WordPress 7.1, which is current.
- WordPress.org reports 30,000+ active installs.
- It carries 20 ratings, averaging 4.8 out of 5.
- 1 of 1 support threads in the last two months are marked resolved.
Every record on this site, this one included, works under the same limits. We read what WordPress.org publishes about a plugin, never the plugin’s own code, so nothing here says whether a plugin is well built or safe. Install counts reach us already rounded; a change smaller than a band step doesn’t show. We don’t track security advisories yet. For anything older than our first observation we rely on the plugin’s public release log, where one exists. What this registry can and cannot see
Similar plugins
Plugins that share this one’s tags and talk about the same things in their own descriptions. Distinctive tags count for far more than broad ones. Sharing hover means something, sharing woocommerce does not, and a plugin that never mentions the subject matter is left out however its author tagged it. Among close matches, more widely installed plugins are listed first. This is a grouping rather than a ranking of quality.
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress
Advanced tag management for WordPress with Google Tag Manager
700,000+ installs4.5★ (154)updated 03 Sep 2026
23× the installs
Compare side by side Simple Google Analytics Tag Manager
Adds Google Analytics GA4 and Google Tag Manager snippets with simple privacy-friendly controls.
1,000+ installsupdated 04 Jul 2026
far fewer installs
Compare side by side WEBKINDER Integration for Google Analytics and Google Tag Manager
Google Analytics or Google Tag Manager for WordPress without tracking your own visits.
10,000+ installs4.8★ (20)updated 20 Aug 2026
Compare side by side Tag Pilot FREE – Google Tag Manager Integration for WooCommerce
Complete GTM plugin for WooCommerce (Consent Mode v2 and Server-Side). Ready for GA4 and FB Pixel. Product feed for Google Merchant Center.
1,000+ installs5.0★ (8)updated 14 Jul 2026
far fewer installs
Compare side by side Stape Conversion Tracking
Google Tag Manager Server Side Integration Made Easy
10,000+ installs5.0★ (4)updated 03 Sep 2026
Compare side by side PixelYourSite – Your smart PIXEL (TAG) & API Manager
Add Meta Pixel with Conversion API, Google Analytics (GA4) + Consent Mode, Google Tag Manager, OpenAI Pixel & API, and Head & Footer scripts.
500,000+ installs4.3★ (272)updated 01 Sep 2026
17× the installs
Compare side by side Grouped from the tags each author chose for their own plugin, so the grouping is only as good as those tags.
Reach out about this record
Corrections, missing context, or anything else about GTM Kit – Google Tag Manager & GA4 integration: a person reads every submission, and corrections get a reply within 5 business days.