Plugin profile · observed daily since 02 Aug 2026
Meta pixel for WordPress
Active installs400,000+ rounded
Current authorFacebook
Owner changesNone while we have been watching
Last release1 month ago 27 Jul 2026
Support1 / 2 resolved, last 2 months
Releases on record48
Rating2.7 /5 · 164
Added to directory06 Nov 2018
Requires WP5.7
Requires PHP7.4
Version lag0.1 behind
Tested up toWP 7.0.4 WordPress is now on 7.1
PluginPedia reports published data and observable changes. It does not rate plugin quality or safety, infer intent, or make recommendations. These are observations rather than a verdict. How this works
Ownership
Held by Facebook throughout, with no change of ownership observed since daily tracking began on 02 Aug 2026.
Full observed history, including every field transition
Committing accounts
Read from the plugin’s public release log, so these predate this registry. A committing account is not an owner. Thirty accounts commit to WooCommerce and it has never changed hands.
| Account | Releases | First | Last |
|---|---|---|---|
| 47 | 16 Nov 2018 | 27 Jul 2026 | |
| fbdeploy | 1 | 09 Apr 2026 | 09 Apr 2026 |
This registry did not observe a transfer; it read these names off a public log. Whether that reflects a change of ownership is not something the directory publishes.
Adoption
How widely the plugin is installed, and what the people running it think of it. WordPress.org rounds install figures to one significant digit, so they describe an order of magnitude rather than a headcount.
Very widely adopted: 400,000+ active installs. In the top tier of the directory by install count.
1,786 downloads a day over the last 7 days, falling 31% against the 7 days before. Downloads are counted exactly and without a ceiling, so they show movement the rounded install figure cannot.
08 Aug 2026peak 32,566/day05 Sep 2026
Daily record
Every field we record, one column per observation. Fields that never moved are named once rather than repeated across every column. A row of identical numbers would be padding.
| Field | 23 Aug | 24 Aug | 25 Aug | 26 Aug | 27 Aug | 28 Aug | 29 Aug | 30 Aug | 31 Aug | 01 Sep | 02 Sep | 03 Sep | 04 Sep | 05 Sep |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Downloads that day | — | 1,913 | 2,846 | 2,476 | 3,668 | 2,585 | 2,246 | 1,265 | 1,383 | 2,406 | 2,685 | 2,279 | 2,482 | 0 |
| Support threads | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 3 | 2 | 2 |
| Threads resolved | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 |
Unchanged throughout: ratings total (164) · active installs (400,000+) · version (5.2.2)
35 days of observation, most recent 14 shown.
Maintenance
When it was last released, and how far its declared compatibility has drifted from current WordPress.
Added to directory7.5 years ago 06 Nov 2018
Requires WP5.7
Requires PHP7.4
Version lag0.1 behind
Is anyone still maintaining this?
- Last released 27 Jul 2026, 41 days ago.
- Declares compatibility only up to WordPress 7.0.4, while 7.1 is current. The author has not confirmed it runs on the last 1 release.
- 1 of 2 support threads answered in the last two months.
- The same account maintains 3 other plugins, 2 of which were updated in the last 90 days. the account is active.
A plugin that does one thing correctly may need no changes for years; a long gap is not, by itself, evidence of neglect.
History
Everything dated that this registry holds about the plugin, most recent first. Releases carry the author’s own release date; everything else is dated to when it was observed.
Entries marked from the release log predate this registry, and daily observation began 02 Aug 2026. They were read from the plugin’s public SVN history after the fact, not watched as they happened. Everything else was observed directly.
- 02 Aug 20261 month agoFirst observed by PluginPediaDaily snapshots of this plugin’s directory record begin here. Everything above this line is observed; anything before it comes from fields the API itself reports.
- 27 Jul 20261 month agoVersion 5.2.2 released
- 25 Jun 20262 months agoVersion 5.2.1 releasedfrom the release logCommitted by Facebook.
- 11 May 20264 months agoVersion 5.1.0 releasedfrom the release logCommitted by Facebook.
- 09 Apr 20265 months agoVersion 5.0.1 releasedfrom the release logCommitted by fbdeploy.
- 24 Mar 20265 months agoVersion 5.0.0 releasedfrom the release logCommitted by Facebook.
- 14 Aug 202513 months agoVersion 4.1.5 releasedfrom the release logCommitted by Facebook.
- 25 Jun 202514 months agoVersion 4.1.4 releasedfrom the release logCommitted by Facebook.
- 28 Apr 202516 months agoVersion 4.1.3 releasedfrom the release logCommitted by Facebook.
- 20 Mar 202518 months agoVersion 4.1.2 releasedfrom the release logCommitted by Facebook.
- 06 Feb 202519 months agoVersion 4.1.1 releasedfrom the release logCommitted by Facebook.
- 05 Feb 202519 months agoVersion 4.1.0 releasedfrom the release logCommitted by Facebook.
- 26 Sep 202423 months agoVersion 2.2.1 releasedfrom the release logCommitted by Facebook.
- 26 Sep 202423 months agoVersion 2.2.2 releasedfrom the release logCommitted by Facebook.
- 16 Nov 20187.5 years ago35 earlier releasesfrom the release logBetween 16 Nov 2018 and 26 Sep 2024. Listed individually in the public release log rather than here.
- 06 Nov 20187.5 years agoAdded to the WordPress.org directoryReported by the plugin API as the date this plugin was added.
What we know, and what we don’t
Everything on this page in one place, including the gaps, so that nothing here is mistaken for a clean bill of health.
What we know
- It has been held by Facebook for all 35 days we have observed it.
- It was last released 1 month ago (27 Jul 2026).
- Its author declares it tested up to WordPress 7.0.4; WordPress is now on 7.1.
- WordPress.org reports 400,000+ active installs.
- It carries 164 ratings, averaging 2.7 out of 5.
- 1 of 2 support threads in the last two months are marked resolved.
Every record on this site, this one included, works under the same limits. We read what WordPress.org publishes about a plugin, never the plugin’s own code, so nothing here says whether a plugin is well built or safe. Install counts reach us already rounded; a change smaller than a band step doesn’t show. We don’t track security advisories yet. For anything older than our first observation we rely on the plugin’s public release log, where one exists. What this registry can and cannot see
Similar plugins
Plugins that share this one’s tags and talk about the same things in their own descriptions. Distinctive tags count for far more than broad ones. Sharing hover means something, sharing woocommerce does not, and a plugin that never mentions the subject matter is left out however its author tagged it. Among close matches, more widely installed plugins are listed first. This is a grouping rather than a ranking of quality.
Meta for WooCommerce
Reach more customers and drive sales on Facebook, Instagram and WhatsApp with the official Meta for WooCommerce plugin.
400,000+ installs2.1★ (479)updated 23 Jul 2026
Compare side by side Pixel Cat – Conversion Pixel Manager
Add Meta & Facebook Pixel, Google Analytics (GA4) and any header script to your site. Everything you need to track users, ads, events & conversions.
40,000+ installs4.0★ (41)updated 16 Aug 2026
far fewer installs
Compare side by side Measurement Pixel for OpenAI Ads
Add the OpenAI Ads measurement pixel to your site head and send conversion events server-side via the OpenAI Conversions API.
60+ installsupdated 01 Jul 2026
far fewer installs
Compare side by side Metrion
Skip complex implementation setups and synchronize your conversion data directly to Google Ads, Meta Ads and Microsoft Ads.
60+ installsupdated 31 Aug 2026
far fewer installs
Compare side by side Add Tiktok Pixel for Tiktok ads (+Woocommerce)
Add Tiktok Pixel allows you to install Tiktok pixel properly on your website to track conversion & maximize ROI by ensuring your most important au …
2,000+ installs3.0★ (11)updated 22 Jun 2026
far fewer installs
Compare side by side Pixlint – Multi-Platform Pixel Tracking & Server-Side Conversions API (CAPI) for WooCommerce
All-in-one pixel tracking and Server-Side Conversions API (CAPI) for WooCommerce. Connect Meta (Facebook) Pixel, Google Analytics 4, TikTok, Pinterest …
fewer than 10 installsupdated 01 Sep 2026
Compare side by side Grouped from the tags each author chose for their own plugin, so the grouping is only as good as those tags.
Reach out about this record
Corrections, missing context, or anything else about Meta pixel for WordPress: a person reads every submission, and corrections get a reply within 5 business days.