Plugin profile · observed daily since 02 Aug 2026
Newsletters, Email Marketing, SMS and Popups by Omnisend
Active installs100,000+ rounded
Current authorOmnisend
Owner changesNone while we have been watching
Last release22 days ago 14 Aug 2026
Support— no recent threads
Releases on record58
Rating4.8 /5 · 16
Added to directory30 Jan 2024
Requires WP4.7.0
Requires PHP7.4
Version lag0 up to date
Tested up toWP 7.1 up to date
PluginPedia reports published data and observable changes. It does not rate plugin quality or safety, infer intent, or make recommendations. These are observations rather than a verdict. How this works
Ownership
Held by Omnisend throughout, with no change of ownership observed since daily tracking began on 02 Aug 2026.
Full observed history, including every field transition
Committing accounts
Read from the plugin’s public release log, so these predate this registry. A committing account is not an owner. Thirty accounts commit to WooCommerce and it has never changed hands.
| Account | Releases | First | Last |
|---|---|---|---|
| omnisend | 57 | 30 Jan 2024 | 27 Jul 2026 |
This registry did not observe a transfer; it read these names off a public log. Whether that reflects a change of ownership is not something the directory publishes.
Adoption
How widely the plugin is installed, and what the people running it think of it. WordPress.org rounds install figures to one significant digit, so they describe an order of magnitude rather than a headcount.
Very widely adopted: 100,000+ active installs. In the top tier of the directory by install count.
224 downloads a day over the last 7 days, falling 17% against the 7 days before. Downloads are counted exactly and without a ceiling, so they show movement the rounded install figure cannot.
08 Aug 2026peak 6,188/day05 Sep 2026
Daily record
Every field we record, one column per observation. Fields that never moved are named once rather than repeated across every column. A row of identical numbers would be padding.
| Field | 23 Aug | 24 Aug | 25 Aug | 26 Aug | 27 Aug | 28 Aug | 29 Aug | 30 Aug | 31 Aug | 01 Sep | 02 Sep | 03 Sep | 04 Sep | 05 Sep |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Downloads that day | — | 195 | 352 | 262 | 284 | 301 | 224 | 220 | 183 | 348 | 263 | 0 | 326 | 226 |
Unchanged throughout: ratings total (16) · active installs (100,000+) · version (1.8.1) · support threads (0) · threads resolved (0)
35 days of observation, most recent 14 shown.
Maintenance
When it was last released, and how far its declared compatibility has drifted from current WordPress.
Added to directory2.5 years ago 30 Jan 2024
Requires WP4.7.0
Requires PHP7.4
Version lagcurrent
Is anyone still maintaining this?
- Last released 14 Aug 2026, 23 days ago.
- Declares compatibility with WordPress 7.1, which is current.
- The same account maintains 7 other plugins, 7 of which were updated in the last 90 days. the account is active.
A plugin that does one thing correctly may need no changes for years; a long gap is not, by itself, evidence of neglect.
History
Everything dated that this registry holds about the plugin, most recent first. Releases carry the author’s own release date; everything else is dated to when it was observed.
Entries marked from the release log predate this registry, and daily observation began 02 Aug 2026. They were read from the plugin’s public SVN history after the fact, not watched as they happened. Everything else was observed directly.
- 14 Aug 202623 days agoVersion 1.8.1 released
- 02 Aug 20261 month agoFirst observed by PluginPediaDaily snapshots of this plugin’s directory record begin here. Everything above this line is observed; anything before it comes from fields the API itself reports.
- 27 Jul 20261 month agoVersion 1.8.0 released
- 29 Jun 20262 months agoVersion 1.7.11 releasedfrom the release logCommitted by omnisend.
- 04 Jun 20263 months agoVersion 1.7.10 releasedfrom the release logCommitted by omnisend.
- 06 Jan 20268 months agoVersion 1.7.9 releasedfrom the release logCommitted by omnisend.
- 10 Oct 202511 months agoVersion 1.7.8 releasedfrom the release logCommitted by omnisend.
- 21 Aug 202513 months agoVersion 1.7.7 releasedfrom the release logCommitted by omnisend.
- 29 Jul 202513 months agoVersion 1.7.6 releasedfrom the release logCommitted by omnisend.
- 09 Apr 202517 months agoVersion 1.7.5 releasedfrom the release logCommitted by omnisend.
- 07 Apr 202517 months agoVersion 1.7.4 releasedfrom the release logCommitted by omnisend.
- 03 Apr 202517 months agoVersion 1.7.3 releasedfrom the release logCommitted by omnisend.
- 28 Mar 202517 months agoVersion 1.7.2 releasedfrom the release logCommitted by omnisend.
- 04 Mar 202518 months agoVersion 1.7.1 releasedfrom the release logCommitted by omnisend.
- 03 Mar 202518 months agoVersion 1.6.3 releasedfrom the release logCommitted by omnisend.
- 30 Jan 20242.5 years ago44 earlier releasesfrom the release logBetween 30 Jan 2024 and 03 Mar 2025. Listed individually in the public release log rather than here.
- 30 Jan 20242.5 years agoAdded to the WordPress.org directoryReported by the plugin API as the date this plugin was added.
What we know, and what we don’t
Everything on this page in one place, including the gaps, so that nothing here is mistaken for a clean bill of health.
What we know
- It has been held by Omnisend for all 35 days we have observed it.
- It was last released 22 days ago (14 Aug 2026).
- Its author declares it tested up to WordPress 7.1, which is current.
- WordPress.org reports 100,000+ active installs.
- It carries 16 ratings, averaging 4.8 out of 5.
What we don’t know yet
- No forum threads were open in the two months we measure, so how responsive its support is cannot be said. One new thread starts answering that.
Every record on this site, this one included, works under the same limits. We read what WordPress.org publishes about a plugin, never the plugin’s own code, so nothing here says whether a plugin is well built or safe. Install counts reach us already rounded; a change smaller than a band step doesn’t show. We don’t track security advisories yet. For anything older than our first observation we rely on the plugin’s public release log, where one exists. What this registry can and cannot see
Similar plugins
Plugins that share this one’s tags and talk about the same things in their own descriptions. Distinctive tags count for far more than broad ones. Sharing hover means something, sharing woocommerce does not, and a plugin that never mentions the subject matter is left out however its author tagged it. Among close matches, more widely installed plugins are listed first. This is a grouping rather than a ranking of quality.
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Reach out about this record
Corrections, missing context, or anything else about Newsletters, Email Marketing, SMS and Popups by Omnisend: a person reads every submission, and corrections get a reply within 5 business days.