Plugin profile · observed daily since 02 Aug 2026
PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links
Active installs200,000+ rounded
Current authorBlair Williams
Owner changesNone while we have been watching
Last release3 days ago 25 Aug 2026
Support13 / 19 resolved, last 2 months
Releases on record235
Rating4.8 /5 · 1,317
Added to directory29 Mar 2009
Requires WP6.0
Requires PHP7.4
Version lag0 up to date
Tested up toWP 7.1 up to date
PluginPedia reports published data and observable changes. It does not rate plugin quality or safety, infer intent, or make recommendations. These are observations rather than a verdict. How this works
Ownership
Held by Blair Williams throughout, with no change of ownership observed since daily tracking began on 02 Aug 2026.
Full observed history, including every field transition
Committing accounts
Read from the plugin’s public release log, so these predate this registry. A committing account is not an owner. Thirty accounts commit to WooCommerce and it has never changed hands.
| Account | Releases | First | Last |
|---|---|---|---|
| supercleanse | 163 | 12 Aug 2010 | 04 May 2025 |
| cartpauj | 45 | 11 Apr 2016 | 12 Apr 2026 |
| caseproof | 27 | 23 Jul 2024 | 05 Aug 2026 |
This registry did not observe a transfer; it read these names off a public log. Whether that reflects a change of ownership is not something the directory publishes.
Adoption
How widely the plugin is installed, and what the people running it think of it. WordPress.org rounds install figures to one significant digit, so they describe an order of magnitude rather than a headcount.
Very widely adopted: 200,000+ active installs. In the top tier of the directory by install count.
1,390 downloads a day over the last 7 days, falling 29% against the 7 days before. Downloads are counted exactly and without a ceiling, so they show movement the rounded install figure cannot.
08 Aug 2026peak 19,819/day28 Aug 2026
Daily record
Every field we record, one column per observation. Fields that never moved are named once rather than repeated across every column. A row of identical numbers would be padding.
| Field | 15 Aug | 16 Aug | 17 Aug | 18 Aug | 19 Aug | 20 Aug | 21 Aug | 22 Aug | 23 Aug | 24 Aug | 25 Aug | 26 Aug | 27 Aug | 28 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Downloads that day | — | 1,645 | 1,586 | 2,061 | 1,985 | 1,858 | 2,203 | 1,803 | 1,047 | 1,251 | 1,657 | 0 | 1,668 | 2,305 |
| Support threads | 17 | 18 | 18 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 | 19 |
Unchanged throughout: ratings total (1,317) · active installs (200,000+) · version (4.0.15) · threads resolved (13)
27 days of observation, most recent 14 shown.
Maintenance
When it was last released, and how far its declared compatibility has drifted from current WordPress.
Added to directory17 years ago 29 Mar 2009
Requires WP6.0
Requires PHP7.4
Version lagcurrent
Is anyone still maintaining this?
- Last released 25 Aug 2026, 4 days ago.
- Declares compatibility with WordPress 7.1, which is current.
- 13 of 19 support threads answered in the last two months.
- The same account maintains 2 other plugins, 2 of which were updated in the last 90 days. the account is active.
A plugin that does one thing correctly may need no changes for years; a long gap is not, by itself, evidence of neglect.
History
Everything dated that this registry holds about the plugin, most recent first. Releases carry the author’s own release date; everything else is dated to when it was observed.
Entries marked from the release log predate this registry, and daily observation began 02 Aug 2026. They were read from the plugin’s public SVN history after the fact, not watched as they happened. Everything else was observed directly.
- 25 Aug 20263 days agoVersion 4.0.15 released
- 02 Aug 202626 days agoFirst observed by PluginPediaDaily snapshots of this plugin’s directory record begin here. Everything above this line is observed; anything before it comes from fields the API itself reports.
- 27 Jul 20261 month agoVersion 4.0.14 released
- 26 Jul 20261 month agoVersion 4.0.12 releasedfrom the release logCommitted by caseproof.
- 22 Jul 20261 month agoVersion 4.0.11 releasedfrom the release logCommitted by caseproof.
- 16 Jul 20261 month agoVersion 4.0.10 releasedfrom the release logCommitted by caseproof.
- 15 Jul 20261 month agoVersion 4.0.9 releasedfrom the release logCommitted by caseproof.
- 13 Jul 20262 months agoVersion 4.0.7 releasedfrom the release logCommitted by caseproof.
- 13 Jul 20262 months agoVersion 4.0.8 releasedfrom the release logCommitted by caseproof.
- 12 Jul 20262 months agoVersion 4.0.6 releasedfrom the release logCommitted by caseproof.
- 11 Jul 20262 months agoVersion 4.0.5 releasedfrom the release logCommitted by caseproof.
- 09 Jul 20262 months agoVersion 4.0.3 releasedfrom the release logCommitted by caseproof.
- 09 Jul 20262 months agoVersion 4.0.4 releasedfrom the release logCommitted by caseproof.
- 08 Jul 20262 months agoVersion 4.0.0 releasedfrom the release logCommitted by caseproof.
- 08 Jul 20262 months agoVersion 4.0.1 releasedfrom the release logCommitted by caseproof.
- 12 Aug 201016 years ago221 earlier releasesfrom the release logBetween 12 Aug 2010 and 08 Jul 2026. Listed individually in the public release log rather than here.
- 29 Mar 200917 years agoAdded to the WordPress.org directoryReported by the plugin API as the date this plugin was added.
What we know, and what we don’t
Everything on this page in one place, including the gaps, so that nothing here is mistaken for a clean bill of health.
What we know
- It has been held by Blair Williams for all 27 days we have observed it.
- It was last released 3 days ago (25 Aug 2026).
- Its author declares it tested up to WordPress 7.1, which is current.
- WordPress.org reports 200,000+ active installs.
- It carries 1,317 ratings, averaging 4.8 out of 5.
- 13 of 19 support threads in the last two months are marked resolved.
Every record on this site, this one included, works under the same limits. We read what WordPress.org publishes about a plugin, never the plugin’s own code, so nothing here says whether a plugin is well built or safe. Install counts reach us already rounded; a change smaller than a band step doesn’t show. We don’t track security advisories yet. For anything older than our first observation we rely on the plugin’s public release log, where one exists. What this registry can and cannot see
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Reach out about this record
Corrections, missing context, or anything else about PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links: a person reads every submission, and corrections get a reply within 5 business days.